Chiropractic Posters, Marketing Products and Tools
Developed Especially for Chiropractic Success

The story ideas never stop coming! EMMY® Award winning TV producer and reporter Shawne Duperon teams up with former newspaper editor Joan Stewart the Publicity Hound®, giving you their best ideas to pitch July through December to print and broadcast media. Get ready to be inundated with story ideas that really work for chiropractors! 

You will learn:

• 3 ideas for Fourth of July stories, including a clever way to tie any story to Independence Day.
• 4 specific words to use in your story pitch, regardless of the topic, that will get journalists' attention.
• 3 ideas that tie into summer travel.
• How to tie your story idea to this popular summer pastime...a fab way to get coverage!
• 5 ideas tied to county or state fairs.
• A business story you can pitch in August that will bring the TV cameras into your company.
• 10 back-to-school story ideas that newspapers and TV stations must cover
• 6 ideas for Labor Day and end-of-summer stories.
• The one special day of the year in September that print reporters will cover, but TV reporters won't 4 ideas to pitch when we move the clocks back one hour in October.
• Stories you can tie to the first day of autumn.
• A holiday that begs for letters to the editor and op-ed columns.
• The best publicity opportunities for non-profits 4 ideas for consumer stories...and the best month of the year to pitch them.
• Why the media love to cover Halloween and ideas that will have them clamoring to cover your ideas.
• 4 ways schools can get cameras into the school cafeteria.
• The two months when it's difficult to get on TV...and why you would be smart to concentrate on print media.
• 8 ideas that tie into the holiday shopping season.
• Consumer stories the media love to report in November Ideas for fun contests, polls and surveys that tie into a holiday, season or event.
• Evergreen stories the media MUST cover...pitch ideas tied to these topics and you'll get a coveted spot in an editor's Rolodex.
• 3 holidays or events in November that always warrant coverage.
• The very best month of the year to pitch ideas to TV stations.
• Why lead times are different for TV and print media...and why you can't confuse the two 6 ideas that tie in to Christmas.
• A great after-Christmas idea for non-profits.
• How to love-up reporters with food...and when to NEVER send food.
• End-of-the-year ideas that will have reporters keep coming back to you for more.