Chiropractic Posters, Marketing Products and Tools
Developed Especially for Chiropractic Success

EMMY® Award winning producer Shawne Duperon teams up with marketing consultant and small business expert Jon Schallert once again! The two have extensive media coverage, having been featured on 20/20, The Wall Street Journal, The Washington Post, Entrepreneur Magazine, and The Chicago Tribune to name a few. They show you how to become a master at grabbing and keeping the attention of newsroom decision makers across the country! You will get your practice on air! 

You will learn:

• Why watching a newscast is critical to YOUR coverage.
• How a story evolves and the different elements you must have Why a 40-seond voice-over soundbite is great for your business.
• Which employee stories capture assignment editor’s attention right away.
• How courting the media will get you amazing coverage.
• The biggest turnoff for every producer.
• The first priority for every story.
• How to pitch a story tomorrow morning.
• How to leave a message that will practically guarantee a reporter call back.
• How to pitch stories that take advantage of the most recent blockbuster movies.
• The best way to pitch stories piggybacking off of celebrities.
• The worst mistake you can make when calling the newsroom.
• Why it’s important to let the assignment editor know who will be at your event.
• How to create a one-stop story.
• The surefire way to be labeled as “clueless” by a reporter before you even get your foot in the door.
• Why you must ask for permission to pitch How to create credibility with a reporter in 30-seconds or less.
• The biggest difference between pitching broadcast and print and what to avoid.
• Why creating relationship with the Queen Bee in the newsroom.
• Why sending cookies with a press release will get you amazing coverage.
• How to use your coverage on your website How watching newscasts will give you tons of story ideas.
• How a Live shot will catapult your message.