Chiropractic Posters, Marketing Products and Tools
Developed Especially for Chiropractic Success

EMMY® Award winning producer Shawne Duperon takes you into the newsroom like no one else! Jon Schallert, a marketing consultant and small business expert featured in The Wall Street Journal and Entrepreneur Magazine, asks Shawne the key questions that will have you produce results and get you free publicity for your chiropractic business. 

You will learn:

• The biggest error every pr person makes while pitching and how to avoid it.
• When NEVER to call How to completely avoid getting misquoted.
• The one element you must have when pitching an event.
• Why “white” is great for your press release.
• The sure-fire way to make your story visual in a press release.
• The perfect story formula for every pitch and how to give it to a reporter on a platter.
• Which sources offer the best studies when “hooking” your pitch.
• 3 ways your daily newspaper will get you on TV news.
• How a reporter goes about pleasing their boss and how you can help.
• How the news rooms chain of command can help you get your story on air
• How often you should pitch.
• The best newscast to get your story aired on.
• How magazines can help you get on TV.
• Which days newsrooms are starving for stories.
• How to pitch data from your website.
• When it’s good when a reporter doesn’t interview you.
• How the funnel system works in TV News.
• Why you don’t need a media kit.
• The BEST person to pitch in the newsroom.
• Why it’s great to pitch an anchor and when.
• The worst on-camera blunder to avoid.